comp 1: FILM INDUSTRY

FILM POSTER ANALYSIS

Composition- character names- not actors- on the top followed by the film logo- resembling the parental advisory logo and the group picture walking in a line. Within this picture we see a reflection of the character list on the top, as Dr. Dre, Eazy-E and Ice Cube are all at the front- suggesting they are the most important or most featured. Can also show who the bigger actors are within the group without listing their real names. Again this film poster is in b&w creating a mysterious and serious tone- could reflect the fight of discrimination against black people.

Generic elements- genre- American Hollywood film- selling the actors and not the director, eye-catching and intriguing images shown. Release date is shown. Setting is established through the title ‘Compton’ and the street sign, also the fact that they are walking on the road could suggest their path to success.

Teaser elements- “the worlds most dangerous group’ again if the audience are unaware of the groups past success they may not associate this film with the biopic genre and refer to crime or action- also through their code of dress.

Stars/directors- similar to poster 1 they use the established image of NWA from their past to market this film- using the faces of the actors and names of musicians to sell this film. Director n/a

Usp-  the large film logo- similar to the parental advisory logo- majority of films we associate mainly with font but the most memorable thing is the black and white filter and the logo

Social networking- website is included on the bottom of the poster where the audience can access more information about the film.

Composition- large individual headshots of each member of NWA and main stars of the film – suggests that the main method of selling this film is through the faces/names of the stars. black backgrounds highlight the focus point of the stars. large white serif font- block capitals create a sense of importance and the white contrasting the black also makes the stars the focus point. The black and white filter could suggest a troubled plot- sense of seriousness and mystery.

Generic elements-  genre= American Hollywood film- not an independent- we can see this as they use the big name stars to sell the film unlike ‘I, Daniel Blake’ where Ken Loach, the director, is the selling point. No established setting but audiences can associate the setting with Compton from the first picture of Eazy-E.

Teaser elements- the black background and gun could be enigmatic and cause audiences to be suspicious to the plot of the story, guns are normally associated with action films not necessarily a biopic film about musicians.

Stars/directors- we don’t see actual actor names or director names we just see the names of the musicians- perhaps not selling off actors but the established brand of the NWA group and their popular names especially Ice Cube and Dr. Dre

Usp- it goes against the generic film poster- no institutional info- just eye catching headshots that are in black and white

Social networking- there are no links to a film website- no media marketing eg. A hashtag- just the faces and names

Target audience- teenagers upwards- straight outta Compton logo is on the bottom which is very similar to the parental advisory logo.

Composition-  a large portrait of the main character Daniel Blake- eye-catching for consumers. Critic acclaims/awards shown at the top along with critic quotes- positive positioning of the film in consumers thoughts. Neutral colours- compared to large Hollywood films which use a lot of colour. Spray-paint in the background bringing in elements of the film.  The portrait is Blake looking upwards maybe glorifying him and make him look more heroic.

Generic Elements- genre- UK independent- we can see in the critics reviews its praising the director Ken Loach. Palme d’or award- highly recognised- positive positioning of film to consumers.

Teaser elements- we can’t see majority of the graffiti in the background- hermeneutic code creating suspense as to what is written and what the film is about and who the figure is.

Stars/directors-  two main stars are mentioned however the name of the director appears first suggesting that the main selling point of this film is the director and his achievements – shows his other films that he has directed and shown in the film festival awards.

Usp- the main image looks like a painted portrait instead of actual photographs of the actors from the film- reflects raw/authenticity of an independent film

Social networking- n/a maybe suggests the underground nature of uk independent films

Target audience- UK, anyone, no warnings or bad language and no insight of what the film is from this poster

Composition- depth of field- character is positioned on the side- not important. Majority of print is covered by critic reviews and the red words create a positive positioning of the film, the film title is in graffiti making it more memorable to the film and the sequence shown in the actual film.  Director name at the top- most important thing.

Generic elements- no particular setting is established as it’s a concrete wall and we see a figure lifting his arm up- gesture code suggests a victory or justice so we can assume that the objective set out in the plot has been achieved.

Teaser elements- gesture code- creates suspicion for audience as to what he has achieved. The critic reviews can create an enigma as the audience don’t necessarily know what they are talking about but because the reviews are all positive they assume that the film is good.

Stars/directors- no actor names are listed- reflects the nature of independent films where directors are normally the main selling point of the film

Usp- the large amount of critic reviews shown- eye-catching for the audience. The critic awards in the bottom right corner.

Social networking- n/a

Target audience- teenage upwards- graffiti is associated with loitering and negative behaviour perhaps negatively portraying the film and not suitable for children to see although the film isn’t actually like that.

EMBEDDED EVIDENCE OF MAINSTREAM AND INDEPENDENT FILMS

• 'I, DANIEL BLAKE'

• 'STRAIGHT OUTTA COMPTON'

TRAILERS

'STRAIGHT OUTTA COMPTON'

'I, DANIEL BLAKE'