The Pan-European Game Information (PEGI) age rating system was established to help European parents make informed decisions on buying computer games. The system is supported by the major console manufacturers, including Sony, Microsoft and Nintendo, as well as by publishers and developers of interactive games throughout Europe. The age rating system was developed by the Interactive Software Federation of Europe
PEGI rate games on age suitability not difficulty; PEGI categorise games in the following age slots:
PEGI also features warnings on the back of the packaging of games and often on the disks themselves- these signs must have a universal meaning so that the broad audience of Europe have the same understanding:
However, complications may arise as signs such as drugs can be mixed with medicinal ideas as it is a picture of a syringe The following are statistics of games that fit in the age slots and the games that fit into the content descriptors above:
Composition-
character names- not actors- on the top followed by the film logo- resembling
the parental advisory logo and the group picture walking in a line. Within this
picture we see a reflection of the character list on the top, as Dr. Dre,
Eazy-E and Ice Cube are all at the front- suggesting they are the most
important or most featured. Can also show who the bigger actors are within the
group without listing their real names. Again this film poster is in b&w
creating a mysterious and serious tone- could reflect the fight of
discrimination against black people.
Generic elements-
genre- American Hollywood film- selling the actors and not the director,
eye-catching and intriguing images shown. Release date is shown. Setting is
established through the title ‘Compton’ and the street sign, also the fact that
they are walking on the road could suggest their path to success.
Teaser elements-
“the worlds most dangerous group’ again if the audience are unaware of the
groups past success they may not associate this film with the biopic genre and
refer to crime or action- also through their code of dress.
Stars/directors-
similar to poster 1 they use the established image of NWA from their past to
market this film- using the faces of the actors and names of musicians to sell
this film. Director n/a
Usp- the large film logo- similar to the parental
advisory logo- majority of films we associate mainly with font but the most
memorable thing is the black and white filter and the logo
Social networking-
website is included on the bottom of the poster where the audience can access
more information about the film.
Composition-
large individual headshots of each member of NWA and main stars of the film –
suggests that the main method of selling this film is through the faces/names
of the stars. black backgrounds highlight the focus point of the stars. large
white serif font- block capitals create a sense of importance and the white
contrasting the black also makes the stars the focus point. The black and white
filter could suggest a troubled plot- sense of seriousness and mystery.
Generic elements- genre= American Hollywood film- not an
independent- we can see this as they use the big name stars to sell the film
unlike ‘I, Daniel Blake’ where Ken Loach, the director, is the selling point.
No established setting but audiences can associate the setting with Compton
from the first picture of Eazy-E.
Teaser elements-
the black background and gun could be enigmatic and cause audiences to be
suspicious to the plot of the story, guns are normally associated with action
films not necessarily a biopic film about musicians.
Stars/directors-
we don’t see actual actor names or director names we just see the names of the
musicians- perhaps not selling off actors but the established brand of the NWA
group and their popular names especially Ice Cube and Dr. Dre
Usp- it goes
against the generic film poster- no institutional info- just eye catching
headshots that are in black and white
Social networking-
there are no links to a film website- no media marketing eg. A hashtag- just
the faces and names
Target audience-
teenagers upwards- straight outta Compton logo is on the bottom which is very
similar to the parental advisory logo.
Composition- a large portrait of the main character Daniel
Blake- eye-catching for consumers. Critic acclaims/awards shown at the top
along with critic quotes- positive positioning of the film in consumers
thoughts. Neutral colours- compared to large Hollywood films which use a lot of
colour. Spray-paint in the background bringing in elements of the film. The portrait is Blake looking upwards maybe
glorifying him and make him look more heroic.
Generic Elements-
genre- UK independent- we can see in the critics reviews its praising the
director Ken Loach. Palme d’or award- highly recognised- positive positioning
of film to consumers.
Teaser elements-
we can’t see majority of the graffiti in the background- hermeneutic code
creating suspense as to what is written and what the film is about and who the
figure is.
Stars/directors- two main stars are mentioned however the name
of the director appears first suggesting that the main selling point of this
film is the director and his achievements – shows his other films that he has
directed and shown in the film festival awards.
Usp- the main
image looks like a painted portrait instead of actual photographs of the actors
from the film- reflects raw/authenticity of an independent film
Social networking-
n/a maybe suggests the underground nature of uk independent films
Target audience-
UK, anyone, no warnings or bad language and no insight of what the film is from
this poster
Composition-
depth of field- character is positioned on the side- not important. Majority of
print is covered by critic reviews and the red words create a positive
positioning of the film, the film title is in graffiti making it more memorable
to the film and the sequence shown in the actual film. Director name at the top- most important
thing.
Generic elements-no particular setting is established as it’s a concrete wall and we see a
figure lifting his arm up- gesture code suggests a victory or justice so we can
assume that the objective set out in the plot has been achieved.
Teaser elements- gesture
code- creates suspicion for audience as to what he has achieved. The critic reviews
can create an enigma as the audience don’t necessarily know what they are
talking about but because the reviews are all positive they assume that the
film is good.
Stars/directors-
no actor names are listed- reflects the nature of independent films where
directors are normally the main selling point of the film
Usp-the large
amount of critic reviews shown- eye-catching for the audience. The critic
awards in the bottom right corner.
Social networking-
n/a
Target audience-
teenage upwards- graffiti is associated with loitering and negative behaviour
perhaps negatively portraying the film and not suitable for children to see
although the film isn’t actually like that.
EMBEDDED EVIDENCE OF MAINSTREAM AND INDEPENDENT FILMS
